Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 777db ("Platform", "we", "us", "our"), operating at https://777db.cam, collects, uses, stores, shares and protects personal data submitted to or generated through your use of the 777db website, mobile interface and all associated services (collectively, the "Service").

By registering an Account, accessing the Service or otherwise interacting with the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not consent, you must not register an Account or use the Service.

This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, both of which are incorporated by reference.

777db targets Pakistani audiences with English-language content. Payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah may appear in this Policy solely as familiar local payment context. Their mention does not imply that those providers endorse, sponsor or support gambling activity on this Platform, nor does it indicate that they have any role in processing your data on our behalf unless you select them as a payment method in the cashier.

2. Definitions

• "Personal Data" — any information that identifies or can reasonably identify a living individual, directly or indirectly, including name, email address, device identifiers and IP address.
• "Processing" — any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure and deletion.
• "Data Controller" — 777db, the entity that determines the purposes and means of processing your Personal Data.
• "Data Processor" — a third-party service provider that processes Personal Data on behalf of 777db under a data processing agreement.
• "User" / "you" — any individual who registers an Account on, accesses or otherwise interacts with the Platform.
• "KYC" — Know Your Customer verification, the process of verifying a User's identity using government-issued documentation and related supporting evidence.
• "Cookie" — a small data file placed on your device by the Platform to support functionality, analytics and personalisation.
• "Sensitive Data" — a subset of Personal Data requiring additional protection, including financial account information, identity document numbers and data related to health or gambling behaviour.

3. Data We Collect

777db collects Personal Data through multiple channels — directly from you during registration and KYC, automatically as you use the Service, and occasionally from trusted third-party verification providers. The categories of data we collect are described below.

3.1 Data You Provide Directly

• Full legal name, date of birth and gender.
• Residential address, city (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar) and country.
• Email address and mobile phone number.
• Username and encrypted password.
• Government-issued identity document details submitted during KYC (e.g., CNIC number, passport details).
• Payment method information provided in the cashier (e.g., bank account reference — we do not store full card numbers on our servers).
• Communications you send to our support team, including chat transcripts and emails.
• Responsible gambling self-assessment responses, limit settings and self-exclusion requests.

3.2 Data Collected Automatically

• IP address, approximate geographic location and internet service provider.
• Device type, operating system, browser type and version.
• Session timestamps, pages visited, features used and betting or gaming activity logs.
• Transaction records including deposit amounts (in PKR or equivalent), withdrawal requests, bonus redemptions and wagering history.
• Cookie identifiers and similar tracking technology data — see Section 7.

3.3 Data from Third Parties

• Identity and fraud-screening results from KYC verification providers.
• Sanctions-list screening results from AML (Anti-Money Laundering) compliance databases.
• Device risk and geolocation signals from fraud prevention services.

4. Legal Basis for Processing

We process your Personal Data on one or more of the following legal grounds, depending on the specific purpose:

5. How We Use Your Data

5.1 Account Operations. We use your registration data to create and maintain your Account, authenticate your identity at login, process transactions and deliver the core betting and gaming features of the Service.

5.2 KYC and Compliance. Identity and address data is used to complete mandatory KYC checks, screen against international sanctions lists, comply with anti-money-laundering regulations applicable in the licence jurisdiction and prevent the use of the Platform by persons in prohibited jurisdictions.

5.3 Responsible Gambling. Wagering history, session data and self-assessment responses are analysed to power responsible gambling tools including deposit limits, loss limits, session time trackers and automated alerts. This helps us identify at-risk behaviour and intervene appropriately. For full details see our Responsible Gambling page.

5.4 Customer Support. Communications data (emails, chat logs) is retained to manage your support requests, maintain a history of your interactions and improve our service quality.

5.5 Marketing. Where you have given consent, we use your email address, phone number and on-platform behaviour to send you personalised promotions — for example, PSL cricket reload bonuses, ICC tournament free-bet offers or live casino cashback notifications. You may opt out at any time.

5.6 Platform Analytics. Aggregated, anonymised behavioural data is used to understand how the Platform is used, identify technical issues, optimise the user interface and make product decisions. This data does not identify individual users.

5.7 Legal and Regulatory. We may use or disclose your data to meet legal obligations, respond to regulatory enquiries, enforce our Terms & Conditions, or protect the rights, property or safety of 777db, its users and the public.

6. Data Sharing & Disclosure

We do not sell, rent or trade your Personal Data to third parties for their independent marketing use. We share data only in the limited circumstances set out below.

6.1 Service Providers. We engage third-party Data Processors to help operate the Platform, including KYC and identity verification providers, payment gateway operators, cloud hosting services, fraud detection vendors, customer support tooling and analytics platforms. Each processor is bound by a data processing agreement requiring appropriate security standards and prohibiting use of your data for their own purposes.

6.2 Payment Processing. When you make a deposit or withdrawal, transactional data necessary to complete the transaction is shared with the relevant payment service provider. No full card or account credentials are stored on our servers.

6.3 Legal Obligations. We may disclose your data to regulatory authorities, law enforcement agencies or courts where required by applicable law, a court order or a regulatory directive in the licence jurisdiction. We will notify you of such disclosures where legally permissible.

6.4 Business Transfers. In the event of a merger, acquisition or sale of all or substantially all Platform assets, your Personal Data may be transferred to the acquiring entity. You will be notified of any such transfer and the applicable privacy terms reviewed.

6.5 Aggregated Data. We may share aggregated, anonymised statistical data (e.g., platform-wide wagering volumes, regional engagement patterns) with business partners or in public reporting. Such data does not identify individual users.

7. Cookies & Tracking Technologies

7.1 What We Use. The Platform uses cookies, pixel tags, local storage and similar tracking technologies to support core functionality, remember your preferences, maintain session security and gather anonymised analytics on Platform usage.

7.2 Cookie Categories

7.3 Managing Cookies. You may control or delete cookies through your browser settings. Disabling strictly necessary cookies will impair your ability to use the Platform. Disabling analytics or marketing cookies will not affect core account functionality.

8. Data Retention Periods

We retain Personal Data only for as long as necessary to fulfil the purpose for which it was collected or as required by applicable legal or regulatory obligations. The following indicative retention periods apply:

• Active Account data — retained for the duration of the Account relationship plus a minimum of 5 years following account closure, in line with typical AML record-keeping obligations in regulated gambling jurisdictions.
• Transaction and financial records — retained for a minimum of 5–7 years following each transaction, or as required by the licence jurisdiction's financial record-keeping rules.
• KYC documents — retained for a minimum of 5 years following account closure or the end of the business relationship.
• Customer support communications — retained for 3 years following resolution of the support interaction, unless the communication relates to a legal matter, in which case it is retained until that matter is fully resolved.
• Marketing preference records — retained for the period of Account activity and for a reasonable period following opt-out to demonstrate compliance with your preference.
• Anonymised analytics data — retained indefinitely, as it no longer constitutes Personal Data once individual identifiers are removed.

Upon expiry of the applicable retention period, Personal Data is securely deleted or irreversibly anonymised. You may request early deletion subject to the conditions set out in Section 10.

9. Security Measures

777db implements a layered security architecture to protect your Personal Data against unauthorised access, accidental loss, destruction or disclosure. Key measures include:

• AES-256 encryption for data at rest across all production databases.
• TLS 1.3 protocol for all data in transit between your device and our servers.
• Multi-factor authentication (MFA) options for User Accounts.
• Role-based access controls limiting staff access to Personal Data on a need-to-know basis.
• Regular third-party penetration testing and vulnerability assessments.
• 24/7 intrusion detection and automated anomaly alerting.
• Formal incident response procedures with defined notification timelines in the event of a confirmed data breach.

While we take all reasonable technical and organisational precautions, no online system is entirely free from risk. You are responsible for maintaining the confidentiality of your Account credentials and for ensuring the security of the device you use to access the Platform.

10. Your Rights

Subject to applicable law and certain legal exemptions, you have the following rights in relation to your Personal Data. To exercise any right, contact us via the in-platform Help Center or at the email address listed in Section 15. We will respond within 30 days.

Certain rights may be limited where compliance would conflict with our legal obligations — for example, we cannot delete transaction records that we are required by law to retain. Where we are unable to fulfil a request in full, we will explain the reason in our response.

11. Minors

The Service is strictly restricted to individuals aged 18 or older, or the higher minimum age required by the operator/license jurisdiction. We do not knowingly collect Personal Data from minors. Age verification is a mandatory component of our KYC process, and accounts found to belong to minors will be closed immediately and any associated balance forfeited or returned in accordance with applicable regulatory requirements.

If you believe a minor has registered an Account, please notify us immediately via the in-platform Help Center or at the contact address in Section 15.

12. International Data Transfers

As an online platform, 777db operates infrastructure and engages service providers across multiple jurisdictions. Your Personal Data may be transferred to and processed in countries outside of Pakistan. Where such transfers occur, we ensure appropriate safeguards are in place, which may include:

• Standard contractual clauses or equivalent data transfer mechanisms with processors.
• Transfer to countries that provide an adequate level of data protection as recognised by the applicable regulatory framework.
• Binding corporate rules where data is transferred within a group of companies.

By using the Service you acknowledge that your data may be processed outside Pakistan where data protection standards may differ from those in your home jurisdiction.

13. Third-Party Links

The Platform may contain references to third-party services — for example, mentions of sports leagues such as the PSL T20 or ICC tournaments as context for betting markets. This Policy applies solely to data processed by 777db. Third-party websites and services operate under their own privacy policies, for which we accept no responsibility. We encourage you to review the privacy policy of any third-party service you interact with independently.

14. Policy Amendments

777db reserves the right to update this Privacy Policy at any time. When we make material changes, the updated Policy will be posted on this page with a revised "Last updated" date. Where changes are significant, we will use reasonable efforts to notify registered Users via an in-platform notification or email before the changes take effect.

Your continued use of the Service following any update constitutes acceptance of the revised Policy. If you do not agree with a revised Policy, you must cease using the Service and may request Account closure and withdrawal of available funds in accordance with our Terms & Conditions.

15. Contact Us

For privacy-related queries, data subject rights requests or concerns about how your Personal Data is handled, please contact us through the in-platform Help Center or at:

Email: [email protected] (plain text only — not a clickable link)

Please include your registered username and a clear description of your request. We will acknowledge your request within 5 business days and aim to resolve it within 30 days. Complex requests may require additional time, in which case we will notify you of the expected timeline.